I'm Soraya, a passionate creative strategist and content creator with 20+ years of experience in brand communications. Whether you're looking for your next strategic concept or need original, engaging content to support your goals, learn why I'm the person you want on your team.
My diverse scope of work and deep experience as a copywriter and editor means you can expect exceptional content – no handholding required.
From defining value and differentiators, to style and execution, I excel at deep-dive brand building and messaging.
Connective content requires a pulse on the audience and marketplace. I investigate patterns and trends and provide the tools to translate them to impactful creative.
Throughout my career, I've had the opportunity to work within many different spheres – each with its own voice and audience makeup. Here are just some of the verticals I've worked with regularly.
My career began in copywriting at a small agency where I was lucky to be involved with the brand development process from day one. My insights on campaigns and brand concepts led me to my next chapter as a strategist, telling data-driven stories that inform creative, messaging, and market opportunities.
My ideal opportunity connects brand strategy with creative execution, whether that's as a strategist at the brand architecture level, or as a senior creative that produces audience-informed, on-message content.
